Our Story!

As a first-time mama struggling to find high-quality and fashion-forward mommy and me clothing, I decided to launch Callie’s Avenue in honor of my daughter Callie. 

Our shoppe provides high-quality and fashion-forward pieces both you and your daughter will feel beautiful, comfortable, and empowered in. We cater to daughters ranging from a few months old to toddler. 

We pride ourselves on our values:

Confidence

Our clothes allow for mothers and daughters to find the style that boosts their confidence. After giving birth, it’s easy to get lost in motherhood–but getting dressed in clothes you feel good in is a necessary step of reshaping what confidence looks and feels like to you. On the flip side, as your daughter gets older, you can show her the powerful impact clothes can have on our confidence as women! Let her find her own style and use fashion to positively impact her self-esteem as she grows up.

Connection 

Connection is the reason for what we do. From helping mothers and daughters bond to helping new moms connect with themselves again–we see time and time again the power fashion has to connect us to ourselves, to our loved ones, and to our community.

Community 

Callie’s Avenue aims to create a supportive network of women of all ages and all walks of life. We have plans to expand the reach of the Callie’s Avenue community and create opportunities for mothers to gather to talk about mental health, wellness, fashion, and motherhood.  

At Callie’s Avenue, you’re getting curated products with you top of mind. Every item we sell for you and your mini-me is hand-selected with thought and care. Whether you’re looking for matching mommy-and-me fashion, or individualized pieces, you’ll find only the best at Callie’s Avenue.

-xoxo, Shawnice